Lion Dairy and Drinks

Case Study: LION – Dairy and Drinks

Cox Inall works closely with the Lion Dairy and Drinks External Relations team to provide PR support across the business.

Lion is one of Australasia’s leading beverage and food companies, producing great brands in dairy, juice, soy and alcoholic beverages.

Issues management is a key focus, with Cox Inall using its industry knowledge and expertise to provide advice and develop communication strategies in relation to ongoing developments in the dairy and citrus industries.

Cox Inall is also skilled at tailoring communications to specific audiences and we provide advice and materials for internal restructures and announcements that impact Lion employees, customers and consumers.

Drawing on our core strength of media relations, we work to get Lion in or out of the news, particularly where brand reputation is concerned.

Cox Inall delivers media training services to the dairy and drinks division and has done for Lion’s Beer, Spirits and Wine division since 2005.

Results

• Media training prepared Lion spokespeople to refine their messages and deliver them in a timely, consistent and confident manner.
• Developed and continue to manage Lion’s quarterly publication for dairy farmers, fruit growers and soy bean growers.
• We have been effective getting Lion into – and keeping them out of – the news.