Lion Dairy and Drinks

Case Study: LION – Dairy and Drinks

Lion-logoCox Inall works closely with the Lion Dairy and Drinks External Relations team to provide PR support across the business.

Lion is one of Australasia’s leading beverage and food companies, producing great brands in dairy, juice, soy and alcoholic beverages.

Issues management is a key focus, with Cox Inall using its industry knowledge and expertise to provide advice and develop communication strategies in relation to ongoing developments in the dairy and citrus industries.

Cox Inall is also skilled at tailoring communications to specific audiences and we provide advice and materials for internal restructures and announcements that impact Lion employees, customers and consumers.

Drawing on our core strength of media relations, we work to get Lion in or out of the news, particularly where brand reputation is concerned.

Cox Inall delivers media training services to the dairy and drinks division and has done for Lion’s Beer, Spirits and Wine division since 2005.

Results

  • Media training prepared Lion spokespeople to refine their messages and deliver them in a timely, consistent and confident manner.
  • Developed and continue to manage Lion’s quarterly publication for dairy farmers, fruit growers and soy bean growers.
  • We have been effective getting Lion into – and keeping them out of – the news.

Insights

Taking the leap into agriculture

Having recently finished studying and being surrounded by young people trying to kickstart their career in agriculture, Cox Inall’s Jacqui Grellman discusses some of the benefits and barriers to starting out in the industry. As the agriculture sector grows and …


In The News

Australian Beef to fuel 2020 Australian Olympic team

November 21, 2018 Australian Beef will be an official partner of the 2020 Australian Olympic Team, giving Australian red meat an unprecedented platform on the national stage under a new sponsorship deal delivered by Meat & Livestock Australia (MLA). The …


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Cox Inall Communications
Level 2, 44 Mountain Street
Ultimo NSW 2007

Contact Us

Phone: 02 8204 3850
Fax: 02 9211 5747
Email: enquiries@coxinall.com.au
ABN 92 103 190 085