Toni Somes

A rural journalist with more than 25 years’ experience Toni has an extensive network of rural and regional contacts and a first-hand understanding of the opportunities and challenges facing Australian agriculture.

Toni has worked as a communications professional specialising in agricultural media for the past 25 years. She has an extensive understanding of rural and regional Australia and excellent contacts across agribusiness.

Prior to joining Cox Inall she was Group Editor for Australian Regional Media APN newspapers’ Rural Weekly publication. In this role she managed a team of journalists working on five Rural Weekly editions with a combined circulation of 140,000, across northern NSW, Queensland and the Northern Territory. Her position involved writing and editing articles across the grains, livestock, horticulture and cane sectors as well as covering issues pertinent to rural and regional Australia. Editorial recruitment, staff development and training were also part of her role.

Toni has held editorial positions with the Bush Telegraph, the Townsville Bulletin, Warwick Daily News, Queensland Country Life, the North Queensland Register and Australian Farm Journal.

Toni has lived and worked in north, west and now southern Queensland. In this time her understanding of the rural sector has been further enhanced by business ventures into the stock and station agency, the dairy industry, beef feed-lotting and now free range pork and egg production. She lives on the Darling Downs in Queensland.

Areas of expertise

  • Media relations
  • Writing and editing
  • Photography
  • Turning technical reports into plain English

View Toni Somes' profile on LinkedIn


Taking the leap into agriculture

Having recently finished studying and being surrounded by young people trying to kickstart their career in agriculture, Cox Inall’s Jacqui Grellman discusses some of the benefits and barriers to starting out in the industry. As the agriculture sector grows and …

In The News

Global adventure to inspire farming’s change-makers

April 4, 2018  A new campaign to unearth the best and brightest talent in Australian agriculture has today been launched by Nuffield Australia, aimed at encouraging primary producers from around the nation to put their name forward for a 2019 …

Latest Work


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