Toni Somes

Toni Somes

A rural journalist with more than 25 years’ experience Toni has an extensive network of rural and regional contacts and a first-hand understanding of the opportunities and challenges facing Australian agriculture.

Toni has worked as a communications professional specialising in agricultural media for the past 25 years. She has an extensive understanding of rural and regional Australia and excellent contacts across agribusiness.

Prior to joining Cox Inall she was Group Editor for Australian Regional Media APN newspapers’ Rural Weekly publication. In this role she managed a team of journalists working on five Rural Weekly editions with a combined circulation of 140,000, across northern NSW, Queensland and the Northern Territory. Her position involved writing and editing articles across the grains, livestock, horticulture and cane sectors as well as covering issues pertinent to rural and regional Australia. Editorial recruitment, staff development and training were also part of her role.

Toni has held editorial positions with the Bush Telegraph, the Townsville Bulletin, Warwick Daily News, Queensland Country Life, the North Queensland Register and Australian Farm Journal.

Toni has lived and worked in north, west and now southern Queensland. In this time her understanding of the rural sector has been further enhanced by business ventures into the stock and station agency, the dairy industry, beef feed-lotting and now free range pork and egg production. She lives on the Darling Downs in Queensland.

Areas of expertise

  • Media relations
  • Writing and editing
  • Photography
  • Turning technical reports into plain English

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Reaching out beyond the computer screen

Excited about some upcoming grains industry events, Cox Inall’s Ellen McNamara explains why connectedness means more than social media metrics. Here at Cox Inall we work across many facets of Australia’s food bowl, including beef, sheepmeat and horticulture. My focus …

In The News

Ben White resized

Preparation key to success with seed treatment

January 12, 2018 Poor preparation and application are to blame for many grain growers achieving suboptimal results with on-farm seed treatments used to protect seed grain and crops against pest and disease attack. That is the message from Western Australian-based …

Latest Work


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