Sarah Jeffrey

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Sarah is a strong writer and a grains industry specialist, having worked since 2013 as the northern region communicator for the Grains Research and Development Corporation (GRDC).

On behalf of the GRDC, she is committed to delivering targeted communications – relevant to Queensland growers – that consistently achieve high uptake through media and other channels. This is facilitated by her extensive media and industry contacts.

Prior to joining Cox Inall in 2013, Sarah was a rural print journalist, with senior roles with Rural Press publications such as Queensland Country Life, Australian Farm Journal, Australian Cotton Outlook, Queensland Graingrower and the Queensland Farmer and Grazier.

Based in the Toowoomba and Emerald regional offices, she provided extensive coverage of the national, state and local grain, beef and cotton industries, agripolitical issues, agribusiness seminars, field days, livestock sales, property sales, lifestyle issues and social events as well as general news reporting, features compilation and photography. During this time Sarah took on senior editorial roles with Queensland Country Life, acting editor of Cotton Outlook and editor of Queensland Graingrower.

In addition to her communications work, Sarah and her husband Richard Cox own and operate an 11,000ha beef breeding operation near Theodore in Central Queensland.

Areas of expertise

  • Media relations
  • Writing and editing
  • Photography

Qualifications

  • Bachelor of Arts majoring in journalism from the University of Southern Queensland

Insights

Reaching out beyond the computer screen

Excited about some upcoming grains industry events, Cox Inall’s Ellen McNamara explains why connectedness means more than social media metrics. Here at Cox Inall we work across many facets of Australia’s food bowl, including beef, sheepmeat and horticulture. My focus …


In The News

Ben White resized

Preparation key to success with seed treatment

January 12, 2018 Poor preparation and application are to blame for many grain growers achieving suboptimal results with on-farm seed treatments used to protect seed grain and crops against pest and disease attack. That is the message from Western Australian-based …


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