Melissa Aisthorpe

Melissa Aisthorpe

Melissa’s 20 years’ experience working as an agricultural journalist provides her with a deep understanding of many rural sectors and an ability to efficiently deliver key messages to an audience.

Prior to joining Cox Inall in 2016, Melissa edited Fairfax Media’s FarmOnline group of rural news websites, encompassing all of the sites for the company’s agricultural weekly newspapers.

Melissa has also worked as a senior journalist for two of Fairfax Media’s weekly agricultural newspapers – The Land in NSW and later Queensland Country Life, based at Rockhampton.

Working in both print and digital media in a rapidly evolving media landscape has given her the knowledge and experience to craft messages that speak directly to their desired target.

Writing about issues impacting a broad cross-section of rural sectors, in settings ranging from on-farm through to the board rooms of agribusiness, has given her the ability to relate to and connect with stakeholders throughout the agricultural supply chain.

It has also allowed her to develop an extensive network of contacts throughout the rural industry and the media.

Areas of expertise

  • Writing and editing
  • Social and digital media
  • Media relations

Qualifications

  • Bachelor of Arts (Double Major Communications, History), University of Central Queensland

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Insights

Reaching out beyond the computer screen

Excited about some upcoming grains industry events, Cox Inall’s Ellen McNamara explains why connectedness means more than social media metrics. Here at Cox Inall we work across many facets of Australia’s food bowl, including beef, sheepmeat and horticulture. My focus …


In The News

Ben White resized

Preparation key to success with seed treatment

January 12, 2018 Poor preparation and application are to blame for many grain growers achieving suboptimal results with on-farm seed treatments used to protect seed grain and crops against pest and disease attack. That is the message from Western Australian-based …


Latest Work

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