Kate has worked on major projects for clients including the Royal Agricultural Society of NSW, Lion Dairy & Drinks, the Australian Grains Industry Conference, the Grains Research and Development Corporation (GRDC) and Apple and Pear Australia Limited (APAL).
These projects involve writing communication strategies, e-newsletters, media releases, case studies, fact sheets and social media content plans as well as developing communication audits and managing webinars. She also has filming and editing experience, having produced case study videos for the GRDC, WoolProducers Australia and the Sheepmeat Council of Australia.
For six years, Kate has been an integral part of the Sydney Royal Easter Show (the Show) media team. She develops and executes the Show’s PR strategy, manages outside broadcasts for major TV and radio networks, plays a senior role in the Show’s media centre and advises on issues and crisis management.
Media relations plays a significant role in Kate’s work. She is experienced at liaising with journalists, editors and producers about story ideas, and is regularly involved in promoting conferences and events.
Kate hails from Bathurst where she grew up on a sheep property. She is now based in Bowna NSW (near Albury) where lives on sheep and cattle farm with her husband.
Areas of expertise
- Major event publicity
- Media specialist – metro and regional
- Issues management
- Bachelor of Arts (Communications – Public Relations), Charles Sturt University