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May 17, 2012
The final figures are in and new records have been set, with approximately 85,000 people passing through the gates of the Rockhampton Showgrounds to attend the national cattle industry exposition, Beef Australia 2012.
The Beef Australia exposition is the biggest and most comprehensive cattle event in the country, and is held just once every three years in Rockhampton, Central Queensland.
Beef Australia 2012 involved almost 4500 cattle drawn from every state, which were showcased to both the local community and the global industry.
Beef Australia Chairman Geoff Murphy said the success of this year’s event, held under the theme of ‘Innovation, Collaboration, Inspiration, Celebration’, had cemented the exposition as one of the world’s great cattle events.
“More than 600 registered international industry representatives visited Beef Australia 2012, hailing from 37 countries and every continent on the globe,” Mr Murphy said.
“Beef Australia 2012 was a celebration of all facets of the beef industry in Australia and has helped to create new trade and export opportunities by exposing the local suppliers to the international industry leaders.
“And importantly, the opening of Beef Australia 2012 on the Labour Day public holiday provided a new opportunity for the industry to engage with the local Rockhampton and Central Queensland communities.
“Thank you to all of the sponsors, exhibitors, and visitors who supported Beef Australia 2012 and contributed to its success.”
The event delivered on a number of levels, with 327 delegates attending the Bayer and Bioniche International Beef Cattle Genetics Conference at CQUniversity Australia, which showcased the latest in genetic and technical research.
Beef Australia 2012 also contributed to the future sustainability of the industry by investing in the training of producers of all ages, with 32 industry seminars attended by 2600 people, and more than 3000 children from more than 100 schools participating in the educational tours and activities.
A further 900 people took part in 11 property tours to leading local farming operations.
The celebratory elements were well supported, with 9500 people viewing the Man From Snowy River – Arena Spectacular over three nights, and a further 1700 people attending the Homecorp Country Collaboration Concert starring Kasey Chambers and Busby Marou.
As part of the innovation and collaboration themes of the event, modern digital technologies were also used to take Beef Australia 2012 to the world with Twitter and Facebook channels each attracting followings of approximately 1300 people, and more than 12,000 people visited the Beef Australia website during the week of the event.
Cox Inall Communications
0408 819 666 / 07 4927 0805