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Group Account Director
Corporate & Consumer
Sally Fraser has over 20 years’ experience as a journalist and public relations professional in finance, retail, transport and logistics, telecommunications and information technology.
As head of Cox Inall’s Consumer and Corporate Practice, she has managed B2B and B2C campaigns that build brands, launch products, enhance a company’s reputation and manage issues.
Sally’s client portfolio includes National Australia Bank, the Australian Securities and Investments Commission, the Financial Planning Association, Schroder Investment Management, Teachers Mutual Bank, Kimberly Clark Australia, Sydney Fish Market, Sharp Corporation, Telstra BigPond, Telstra Country Wide, CHEP Asia Pacific, National Transport Insurance, Unisys Quickflix and Webroot.
A strategic thinker, Sally is highly skilled at integrating credible research into thought leadership, product launches and brand campaigns.
Her media and business experience offers a holistic understanding of public relations and the need to integrate PR with clients’ business goals.
A journalist for seven years, Sally is ideally placed to balance client requirements with media demand for newsworthy material. Her media experience includes editorships of four leading industry publications, freelance features for Business Review Weekly and a foundation in regional daily newspapers.
Sally holds a Bachelor of Arts (Journalism) and a Graduate Diploma of Professional Communication from the University of Southern Queensland.
Level 2, 44 Mountain St, Ultimo NSW 2007
+61 2 8204 3889 | +61 418 690 698