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Cox Inall works with electronic goods manufacturer Sharp Corporation Australia to position them as a leading innovator in technology for the home and business.
Media outreach focuses on consumer and trade media for technology, home interiors, lifestyle, food, men’s and women’s specialist outlets and small business.
To keep Sharp in the news, our activity spans new product announcements, awards and business news, feature stories, a product review program and media events.
Celebrity chef Janelle Bloom hosted a media event and cooking demonstration at the Sydney Seafood School in 2011. We also had the Steamwave oven installed in the Better Homes & Gardens TV test kitchen with ‘Fast Ed’ (Ed Halmagyi), supported by promotional giveaways in magazines.
A media event and cooking demo was also held at an Elizabeth Bay penthouse in 2010 to launch the Super Steam™ oven. Competitions ran in Australian Women’s Weekly, Take 5 and Woolworths Good Taste.