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  • Staff Profile

    Angela Jackson

    Angela Jackson
    Senior Consultant

    Angela Jackson joined Cox Inall in 2005 and brings 18 years of broad communications experience to the agency.

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    Alyce Cowan

    Alyce Cowan
    Associate Consultant

    Alyce Cowan brings exceptional communication skills, organisational abilities and writing skills to the Cox Inall team.

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    Kate Leahy Image

    Kate Leahy
    Senior Consultant

    Since joining Cox Inall in 2007, Kate has worked on a range of Government and Agribusiness projects for clients wanting to engage with rural and...

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    Tim Powell

    Tim Powell
    Managing Director

    Tim has 25 years’ experience working in journalism, politics, public affairs and marketing, and remains a hands-on consultant working on specific...

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    Suzanne Lewis

    Suzanne Lewis
    Senior Consultant

    A rural issues specialist, Suzanne is skilled in effectively communicating the developments in primary industry production across relevant target...

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    Kaaren Latham

    Kaaren Latham
    Senior Consultant

    Kaaren has an ability to distil complex concepts into simple compelling messages, and a thorough understanding of both metropolitan and regional...

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    Sally Fraser

    Sally Fraser
    Group Account Director

    Sally Fraser has over 20 years’ experience as a journalist and public relations professional in finance, retail, transport and logistics,...

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    Angus Rutherford Image

    Angus Rutherford
    Consultant

    Angus joined Cox Inall in August 2010 and is a member of the Agribusiness and Natural Resources team. He provides support across clients such as...

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    Rachel Bowman new

    Rachel Bowman
    Senior Consultant

    Rachel has extensive experience leading campaigns linking primary producers with the latest research and development information.

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    Lucy Broad

    Lucy Broad
    Director

    Lucy Broad has more than 20 years experience as a journalist and broadcaster, extensive relationships with the Australian media and a wide network of...

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    Abigail Hempfling

    Abigail Hempfling
    Consultant

    Abby Hempfling is a media relations specialist with experience in the finance, retail, food, government and telecommunications sectors.

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    Ellen McNamara

    Ellen McNamara
    Consultant

    Ellen McNamara joined Cox Inall Communications in August 2011 as a member of the Agribusiness and Natural Resources team. She has worked in the...

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    Penny Rose Image

    Penny Rose
    Senior Consultant

    Penny Rose has pursued a diverse international public relations career, bringing to Cox Inall Communications almost 10 years’ marketing and public...

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    Michael Thomson

    Michael Thomson
    Senior Consultant

    Michael Thomson brings more than 10 years of experience as a rural and political journalist, as well as multimedia skills as a former national online...

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    Natalie Lee Image

    Natalie Lee
    Senior Consultant

    Natalie Lee has been working with Cox Inall Communications since 2009, acting as Western Region Communicator for the Grains Research and Development...

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    Belinda Toward 3_edited-5

    Belinda Toward
    Senior Consultant

    Belinda Toward has strong experience in both business to consumer and business to business communications, with expertise in technology, retail and...

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    Justine Mackay Image

    Justine Mackay
    Senior Consultant

    Justine Mackay joined Cox Inall in July 2011 and has an extensive background in communications, stakeholder management, public relations and...

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Sharp Logo

Case Study: Sharp Corporation Australia

Cox Inall works with electronic goods manufacturer Sharp Corporation Australia to position them as a leading innovator in technology for the home and business.

Media outreach focuses on consumer and trade media for technology, home interiors, lifestyle, food, men’s and women’s specialist outlets and small business.

To keep Sharp in the news, our activity spans new product announcements, awards and business news, feature stories, a product review program and media events.

Celebrity chef Janelle Bloom hosted a media event and cooking demonstration at the Sydney Seafood School in 2011.  We also had the Steamwave oven installed in the Better Homes & Gardens TV test kitchen with ‘Fast Ed’ (Ed Halmagyi), supported by promotional giveaways in magazines.

A media event and cooking demo was also held at an Elizabeth Bay penthouse in 2010 to launch the Super Steam™ oven. Competitions ran in Australian Women’s Weekly, Take 5 and Woolworths Good Taste.


Results

  • Greater recognition of Sharp’s innovations from regular coverage in newspapers, trade magazines, home magazines and tech websites.
  • Positive coverage from Super Steam™ oven event in metro newspapers, consumer magazines, morning TV, current affairs programs, online and trades.
  • Highly successful Steamwave launch generated coverage over four months, plus oven featured on Better Homes & Gardens TV with recipes in five? TV segments.