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  • Staff Profile

    Belinda Toward 3_edited-5

    Belinda Toward
    Senior Consultant

    Belinda Toward has strong experience in both business to consumer and business to business communications, with expertise in technology, retail and...

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    Suzanne Lewis

    Suzanne Lewis
    Senior Consultant

    A rural issues specialist, Suzanne is skilled in effectively communicating the developments in primary industry production across relevant target...

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    Michael Thomson

    Michael Thomson
    Senior Consultant

    Michael Thomson brings more than 10 years of experience as a rural and political journalist, as well as multimedia skills as a former national online...

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    Alyce Cowan

    Alyce Cowan
    Associate Consultant

    Alyce Cowan brings exceptional communication skills, organisational abilities and writing skills to the Cox Inall team.

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    Ellen McNamara

    Ellen McNamara
    Consultant

    Ellen McNamara joined Cox Inall Communications in August 2011 as a member of the Agribusiness and Natural Resources team. She has worked in the...

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    Angus Rutherford Image

    Angus Rutherford
    Consultant

    Angus joined Cox Inall in August 2010 and is a member of the Agribusiness and Natural Resources team. He provides support across clients such as...

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    Tim Powell

    Tim Powell
    Managing Director

    Tim has 25 years’ experience working in journalism, politics, public affairs and marketing, and remains a hands-on consultant working on specific...

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    Penny Rose Image

    Penny Rose
    Senior Consultant

    Penny Rose has pursued a diverse international public relations career, bringing to Cox Inall Communications almost 10 years’ marketing and public...

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    Natalie Lee Image

    Natalie Lee
    Senior Consultant

    Natalie Lee has been working with Cox Inall Communications since 2009, acting as Western Region Communicator for the Grains Research and Development...

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    Abigail Hempfling

    Abigail Hempfling
    Consultant

    Abby Hempfling is a media relations specialist with experience in the finance, retail, food, government and telecommunications sectors.

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    Justine Mackay Image

    Justine Mackay
    Senior Consultant

    Justine Mackay joined Cox Inall in July 2011 and has an extensive background in communications, stakeholder management, public relations and...

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    Kaaren Latham

    Kaaren Latham
    Senior Consultant

    Kaaren has an ability to distil complex concepts into simple compelling messages, and a thorough understanding of both metropolitan and regional...

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    Lucy Broad

    Lucy Broad
    Director

    Lucy Broad has more than 20 years experience as a journalist and broadcaster, extensive relationships with the Australian media and a wide network of...

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    Kate Leahy Image

    Kate Leahy
    Senior Consultant

    Since joining Cox Inall in 2007, Kate has worked on a range of Government and Agribusiness projects for clients wanting to engage with rural and...

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    Rachel Bowman new

    Rachel Bowman
    Senior Consultant

    Rachel has extensive experience leading campaigns linking primary producers with the latest research and development information.

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    Angela Jackson

    Angela Jackson
    Senior Consultant

    Angela Jackson joined Cox Inall in 2005 and brings 18 years of broad communications experience to the agency.

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    Sally Fraser

    Sally Fraser
    Group Account Director

    Sally Fraser has over 20 years’ experience as a journalist and public relations professional in finance, retail, transport and logistics,...

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Mounties Logo

Case Study: Mounties

Cox Inall works closely with one of Australia’s biggest registered clubs, Mounties, to publicise its remarkable entertainment line-up, special events and facilities to people living in Greater Sydney.

Located in Mount Pritchard in south western Sydney, Mounties boasts 15 bars, four restaurants, three outdoor terraces, a health club and live entertainment.  It was ClubsNSW Large Club of the Year in 2006, 2007 and 2009.

Cox Inall’s brief is to help Mounties maintain a strong presence in local media, while expanding its reach to media beyond the immediate geographical area.  The Club also seeks greater awareness among Vietnamese, Chinese and Arabic communities.

Our disciplined approach enables us to conduct media outreach well ahead of time to maximise publicity and secure coverage both before and after major events.

We execute publicity that profiles Mounties international acts and events staged for the nearby Asian population, attracting regular listings in metropolitan media and online event calendars and in Asian media.

We also leverage its community work outside of the immediate geographical area, profiling the clubs’ support of both individuals and organisations, including the club’s major Careflight sponsorship.


Results

  • Built relationships with four local newspapers in Mount Pritchard area resulting in continual coverage; plus broadened reach with 20% coverage outside local area.
  • 200+ media clips in 2010-11 – with highlights such as school holiday coverage and Christmas guides in the Daily Telegraph’s Best Weekend, ABC Big Diary.
  • Leveraged key events in Mounties’ calendar (eg Mounties Got Talent, Miss Viet Oz competitions) with coverage in target publications reaching Asian communities.