Insights

C4D – communication that changes lives

Marketing and comms is not only about a clever pitch to sell a product for a vested interest. As Cox Inall’s Judy Kennedy reminds us, it can be used to change lives. We always knew it was lunch time on …

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Unlocking the secrets to behaviour change

As communication professionals, Cox Inall is often asked to develop strategies that will ultimately change someone’s behaviour…whether it be adopting a new technology or paying a fine on time. As Lucy Broad observes, there’s a whole new body of science …

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Diary writing keeps stories alive

A new world of faster media shouldn’t mean we stop keeping a record of daily happenings and past events, says Cox Inall’s Judy Kennedy. The value of diarising is well proven. I have a friend who takes a photo of …

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Corporate chat won’t cut it with farmers

Following a recent client media training session, Cox Inall’s Kaaren Latham reflected on the importance of knowing your audience and being able to speak their language. It’s amazing how common it is, to read documents made up of short, simple …

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Census paints a picture of ag’s changing landscape

While statistics might make some people’s eyes glaze over, the release of the latest Agricultural Census data last week by the Australian Bureau of Statistics provides valuable insights for anyone involved in agriculture, writes Cox Inall’s Melissa Aisthorpe. How old …

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Insights

Taking the leap into agriculture

Having recently finished studying and being surrounded by young people trying to kickstart their career in agriculture, Cox Inall’s Jacqui Grellman discusses some of the benefits and barriers to starting out in the industry. As the agriculture sector grows and …


In The News

Australian Beef to fuel 2020 Australian Olympic team

November 21, 2018 Australian Beef will be an official partner of the 2020 Australian Olympic Team, giving Australian red meat an unprecedented platform on the national stage under a new sponsorship deal delivered by Meat & Livestock Australia (MLA). The …


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